Objective: Develop JeNae's personal brand as an influential thought leader and authority in diversity, equity, and inclusion (DEI) for corporations.

The Challenge: While running her successful HR consulting firm CTM Unlimited, JeNae recognized the need to elevate her brand alongside the corporate brand.

As an influential voice in DEI, she required a distinct brand identity and messaging strategy to position herself as a preeminent expert, sought-after speaker, and change catalyst in her industry.

The Solution:

1. Brand Positioning & Archetype

   • Defined JeNae's brand mission to "equip genius, influential minority women to utilize their sphere of influence and create prosperity and success."

   • Established "The Creator" as her primary brand personality archetype, reflecting innovation, disruption, and a desire to shape new ideas that influence society.

   • "The Sage" was chosen as the influential secondary archetype, positioning JeNae as a truth-seeking expert guiding others toward authentic leadership.

2. Brand Voice & Personality

   • Developed JeNae's brand voice as transparent, bold, intellectual, and focused on changing the future through thought-provoking conversations.

   • Her brand heart embodied attributes like bravery, strategic thinking, passion, ambition, and a commitment to pushing boundaries for systemic change.

3. Target Audience Insights

   • Identified JeNae's core audiences as influential Black and Brown professional women in hiring/leadership roles (30-55 years old) and corporate leaders needing DEI training.

   • Profiled audience desires, fears, values, and personality alignment with "The Ruler" archetype's pursuit of authority and creating order from chaos.

   • Mapped the audience's buying journey, from awareness through loyalty, outlining offerings like webinars, conferences, speaking engagements, and VIP retreats.

4. Content Strategy & Channels

   • Provided a comprehensive content plan with guidelines for social media (LinkedIn, Instagram), blogging, email marketing, guest speaking, and collaborations.

   • Developed a targeted hashtag taxonomy and keyword strategy to optimize visibility and consistently reinforce JeNae's brand messaging across platforms.

   • Identified opportunities for press features, podcast interviews, and strategic partnerships to amplify JeNae's reach and authority.

The Results:

With a refreshed personal brand rooted in authenticity, boldness, and a commitment to catalyzing change, JeNae was able to effectively position herself as a leading voice in the DEI space. Her cohesive content strategy, coupled with strategic speaking engagements and media features, enabled her to build a highly engaged audience of influential professionals and corporate decision-makers on LinkedIN. JeNae's personal brand now commands attention and respect, opening doors to impactful consulting opportunities and allowing her to drive meaningful change within organizations.